The Professional Football League™ (PFL) represents the next evolution in American football—a forward-thinking organization built on the foundation of athletic excellence, business innovation, and community impact. Established as a 501(c)(6) trade organization, the PFL is architecting a sustainable model that advances the interests of all stakeholders: franchise owners, players, business partners, and communities.
-As We Rise
Under the direction of Commissioner Jeanette Jackson, the PFL operates with a governance structure designed for transparency, efficiency, and strategic agility. Our leadership framework includes:
Business Development Council: Driving revenue strategies, media partnerships, and commercial opportunities
Board of Governors: Comprised of franchise ownership representatives and independent directors with expertise spanning sports management, media, technology, and community development
League Office: Professional executives overseeing day-to-day operations, competition integrity, and strategic initiatives
Football Operations Committee: Ensuring the highest standards of competition, player development, and game innovation
To provide athletes with an alternative to compete at the professional level in an environment free of discrimination while providing a platform that displays the power of diversity through sports entertainment.
The Professional Football League envisions a transformative sports landscape where exceptional talent thrives regardless of background—creating an inclusive professional environment that celebrates diversity, elevates overlooked athletes, and delivers compelling entertainment that unites communities through the power of competitive excellence.
At the Professional Football League, our organizational identity is built upon unwavering core values that guide every decision and initiative. We champion leadership that transcends the playing field, setting new standards for excellence throughout the sports industry. Integrity forms the backbone of our operations—from transparent governance to ethical business practices that stakeholders can trust. We foster an environment of respect that honors the contributions of every individual within our ecosystem, from players and coaches to staff and fans. Above all, our commitment to team extends beyond franchise rosters to encompass our entire community of stakeholders working collectively toward shared success. These principles directly inform our strategic priorities: advancing health innovations that benefit athletes at all levels, pioneering player safety protocols that protect our most valuable assets, and orchestrating meaningful community service initiatives that create lasting impact in the cities we call home. Together, these values and priorities form the foundation upon which we’re building the future of professional football.
The Professional Football League distinguishes
itself through a commitment to:
The Professional Football League has methodically built its foundation since 2017, with strategic milestones including:
The Professional Football League represents more than a new sports league—it’s a reimagining of what professional football can be in the modern era. As we prepare for our inaugural season, we invite potential franchise partners, business collaborators, and community stakeholders to join us in building the future of professional football.
The Professional Football League is a 501(c)(6) professional sports trade organization committed to advancing the business of football through innovation, excellence, and community impact.
The Professional Football League offers innovative sponsor and partnership opportunities for forward-thinking brands seeking authentic engagement with the next generation of football fans. Join us in building something extraordinary—where your brand becomes an integral part of football’s evolution rather than merely adjacent to it. Learn more by clicking below to explore customized activation strategies aligned with your business objectives.