PFL Licensing Program Overview

About Our Licensing Program

The Professional Football League (PFL) Licensing Program offers qualified businesses the opportunity to create officially licensed products and content featuring PFL teams, logos, and player likenesses. As the premier football league in the country, the PFL brand represents excellence, passion, and a dedicated fanbase of millions across the nation.

Benefits of Becoming a PFL Licensee

Official Status

Use of the coveted “Official Licensee” designation
Authentication hologram program for merchandise
Listing in the official PFL licensee directory

Marketing Support

Access to the PFL style guide and asset library
Inclusion in seasonal licensee catalogs
Opportunities for cross-promotion with PFL channels
Participation in league-wide marketing initiatives

Business Opportunities

Access to exclusive PFL events and trade shows
Networking with other PFL licensees
First-look opportunities for special promotions
Potential for stadium retail presence

Types of Licenses

Media Licenses

Access to broadcast footage, photography, and editorial content for use in:

Television and radio broadcasts
Print publications
Digital media platforms
Documentary productions

Digital Content Licenses

Rights to utilize PFL intellectual property in digital formats:

Mobile applications
Websites and online platforms
Social media content
Video games and interactive experiences

Merchandise Licenses

Authorization to produce and sell official PFL-branded products:

Apparel and headwear
Collectibles and memorabilia
Home goods and accessories
Sporting equipment

License Tiers

Each license category offers multiple tiers based on distribution scope, company size, and product range:

Standard Tier $5000 Annual Fee

Targeted regional distribution
Limited product range
Ideal for small to medium-sized businesses
Minimum Annual Guarantee $7500
Royalty Percentage of Gross Revenue 12% (Credited against minimum guarantee)

Premium Tier $7500 Annual Fee

National distribution rights
Expanded product categories
Enhanced marketing support
Priority approval process
Minimum Annual Guarantee $11250
Royalty Percentage of Gross Revenue 10% (Credited against minimum guarantee)

Enterprise Tier $10,000 Annual Fee

International distribution capabilities
Comprehensive product rights
Customized marketing support
Dedicated account management
Minimum Annual Guarantee $15000
Royalty Percentage of Gross Revenue 8% (Credited against minimum guarantee)

Compliance Requirements

All licensees must adhere to:

Strict quality control standards
Product approval processes
Ethical manufacturing practices
Timely royalty reporting and payments
Brand guideline compliance

Renewal Process

Licenses are typically granted for 2-3 year terms
Renewal eligibility based on performance and compliance
Early renewal options for high-performing licensees

Getting Started

Ready to join our team of official licensees? Let’s begin by Registering:

Contact Information

For questions about the PFL Licensee Program:

Email: PFL Licensee
Phone: 800.866.0686
Hours: Monday-Friday, 9:00 AM – 4:00 PM CST

The PFL Licensing Program is managed by the Professional Football League™. All PFL™ marks, logos, and team identifiers are registered trademarks of the Professional Football League™.

PFL Licensee Overview