PFL Brand Guidelines & Style

Welcome to the Professional Football League’s official Brand Guidelines and Style resource. This comprehensive guide establishes the foundation for all PFL brand communications and visual identity standards.

Our brand represents excellence, innovation, and the competitive spirit of professional football. These guidelines ensure consistent representation of the PFL brand across all platforms and touchpoints —from broadcast and digital media to merchandise and marketing materials.

The standards outlined here are designed to maintain brand integrity while providing creative flexibility for our partners, licensees, and internal teams.
Proper implementation of these guidelines strengthens our brand recognition and reinforces the professional quality the PFL stands for.

Inside, you’ll find detailed specifications for logo usage, color applications, typography, editorial style, and visual elements that define the PFL brand experience.
These resources are essential tools for anyone creating content or communications on behalf of the Professional Football League.

By following these guidelines, you help us build a powerful, cohesive brand that resonates with fans and partners worldwide. For additional support or approval requests,
please contact the PFL Brand Management team at info@professionalfootballleague.org.