Why Partner with the PFL

Building Football’s Future Together

The Professional Football League (PFL) invites forward-thinking organizations to join us in creating American football’s most inclusive and innovative professional ecosystem. As a 501(c)(6) organization dedicated to advancing the sport, we offer unique partnership opportunities for those who share our vision of football’s future.

Ground-Floor Opportunity

Shape the Future of Professional Football

Partner with the PFL during our formative stage and help design the future of professional football. Unlike established leagues with rigid structures, the PFL offers partners the unprecedented opportunity to:

• Influence foundational standards, policies, and operational frameworks
• Help create new models for player development and advancement
• Participate in designing innovative approaches to fan engagement
• Establish privileged positioning in an emerging sports ecosystem

“The PFL represents a blank canvas for innovation in professional football. Partners who join us now will help paint the future of the sport.”

Mission-Driven Partnership

Advance Values That Matter

The PFL is built on core values of leadership, integrity, respect, and commitment to team. Our 501(c)(6) structure allows us to prioritize football advancement over profit maximization. Partners will:

• Support creating diverse and inclusive opportunities in professional football
• Help establish merit-based systems that reward excellence at all levels
• Participate in building respectful environments for all football stakeholders
• Join a team-oriented organization focused on collective advancement

“We’re not just building another league; we’re creating a values-based approach to professional football that can transform the sport.”

Distinctive Partnership Approach

Beyond Traditional Sponsorship

The PFL offers a fundamentally different partnership model. Rather than conventional sponsorship arrangements, we seek collaborative relationships where partners:

• Participate in building the league from inception
• Contribute expertise and vision alongside financial support
• Receive attribution as founding contributors to football innovation
• Help shape partnership models that transcend traditional approaches

“Partners won’t just place their logos on our platforms—they’ll help build those platforms from the ground up.”

Unique Value Proposition

First-Mover Advantage

Early partners gain significant advantages through:

• Category exclusivity opportunities unavailable in established leagues
• Founding partner designation with permanent recognition
• Ability to co-create activation approaches rather than fitting into existing models
• Long-term relationship development starting from inception

“Early partners will secure positions and recognition that simply won’t be available once the league is established.”

Collaborative Innovation Platform

Create Football’s Future Together

The PFL is designed as a collaborative innovation platform where partners can:

• Test new approaches to fan engagement and sports entertainment
• Develop next-generation ideas in a flexible, responsive environment
• Participate in creating football’s most progressive digital ecosystem
• Help establish new standards for sports partnership activation

“Together, we’ll create approaches to professional football that wouldn’t be possible within established structures.”