PFL Licensing Program Overview
About Our Licensing Program
The Professional Football League (PFL) Licensing Program offers qualified businesses the opportunity to create officially licensed products and content featuring PFL teams, logos, and player likenesses. As the premier football league in the country, the PFL brand represents excellence, passion, and a dedicated fanbase of millions across the nation.
Benefits of Becoming a PFL Licensee
Official Status
- Use of the coveted “Official Licensee” designation
- Authentication hologram program for merchandise
- Listing in the official PFL licensee directory
Marketing Support
- Access to the PFL style guide and asset library
- Inclusion in seasonal licensee catalogs
- Opportunities for cross-promotion with PFL channels
- Participation in league-wide marketing initiatives
Business Opportunities
- Access to exclusive PFL events and trade shows
- Networking with other PFL licensees
- First-look opportunities for special promotions
- Potential for stadium retail presence
Types of Licenses
Media Licenses
Access to broadcast footage, photography, and editorial content for use in:
- Television and radio broadcasts
- Print publications
- Digital media platforms
- Documentary productions
Digital Content Licenses
Rights to utilize PFL intellectual property in digital formats:
- Mobile applications
- Websites and online platforms
- Social media content
- Video games and interactive experiences
Merchandise Licenses
Authorization to produce and sell official PFL-branded products:
- Apparel and headwear
- Collectibles and memorabilia
- Home goods and accessories
- Sporting equipment
License Tiers
Each license category offers multiple tiers based on distribution scope, company size, and product range:
Standard Tier
- Targeted regional distribution
- Limited product range
- Ideal for small to medium-sized businesses
Premium Tier
- National distribution rights
- Expanded product categories
- Enhanced marketing support
- Priority approval process
Enterprise Tier
- International distribution capabilities
- Comprehensive product rights
- Customized marketing support
- Dedicated account management
Compliance Requirements
All licensees must adhere to:
- Strict quality control standards
- Product approval processes
- Ethical manufacturing practices
- Timely royalty reporting and payments
- Brand guideline compliance
Renewal Process
- Licenses are typically granted for 2-3 year terms
- Renewal eligibility based on performance and compliance
- Early renewal options for high-performing licensees
Getting Started
Ready to join our team of official licensees? Let’s begin by Registering:
Contact Information
For questions about the PFL Licensee Program:
- Email: PFL Licensee
- Phone: 800.866.0686
- Hours: Monday-Friday, 9:00 AM – 4:00 PM CST
The PFL Licensing Program is managed by the Professional Football League™. All PFL™ marks, logos, and team identifiers are registered trademarks of the Professional Football League™.