
The Professional Football League™ (PFL) represents the next evolution in American football—a forward-thinking organization built on the foundation of athletic excellence, business innovation, and community impact. Established as a 501(c)(6) trade organization, the PFL is architecting a sustainable model that advances the interests of all stakeholders: franchise owners, players, business partners, and communities.
Under the direction of Commissioner Jeanette Jackson, the PFL operates with a governance structure designed for transparency, efficiency, and strategic agility. Our leadership framework includes:
To provide athletes with an alternative to compete at the professional level in an environment free of discrimination while providing a platform that displays the power of diversity through sports entertainment.
The Professional Football League envisions a transformative sports landscape where exceptional talent thrives regardless of background—creating an inclusive professional environment that celebrates diversity, elevates overlooked athletes, and delivers compelling entertainment that unites communities through the power of competitive excellence.
At the Professional Football League, our organizational identity is built upon unwavering core values that guide every decision and initiative. We champion leadership that transcends the playing field, setting new standards for excellence throughout the sports industry. Integrity forms the backbone of our operations—from transparent governance to ethical business practices that stakeholders can trust. We foster an environment of respect that honors the contributions of every individual within our ecosystem, from players and coaches to staff and fans. Above all, our commitment to team extends beyond franchise rosters to encompass our entire community of stakeholders working collectively toward shared success. These principles directly inform our strategic priorities: advancing health innovations that benefit athletes at all levels, pioneering player safety protocols that protect our most valuable assets, and orchestrating meaningful community service initiatives that create lasting impact in the cities we call home. Together, these values and priorities form the foundation upon which we’re building the future of professional football.